Problem: Create engaging typography designs for Fresh to promote their products on social media.
Insight: Fresh should use simplistic yet engaging typographic designs to make their consumers interested in the social media content while still capturing the brand’s elegant aesthetic.
Summary: With handwritten, cursive lettering, the typography stays with the brand’s simplistic aesthetic while still engaging the audience with engaging designs. Through a Instagram carousel post where users have to swipe to see the full message, it engages users while showcasing Fresh products.
